I hand you
a business.
You bring the skill. I build the machine around it. Offer, pricing, site, voice, launch. You show up and run it.*
first 24 hourssee the full file ↓
$750k+ on mentors
3 clients at a time max
2-4 weeks to launch
by application only.
You have a skill.
You don't have a business.
Most people good at one thing get stuck trying to learn ten more things to monetize it. Branding. Copywriting. Funnels. Pricing strategy. Launch playbooks. Six months in, the original skill goes cold and the bank account didn't move.
You spend a year learning marketing.
Time bleeds. The work you're actually good at gets neglected. You become a mediocre marketer instead of a great practitioner.
You hire an agency for $50k.
They make you fill out a 60-page brand questionnaire and ship a generic site that doesn't actually sell. You can't even maintain it.
You buy a course.
You learn what to do. You don't do it. The course goes in the pile with the other twelve courses. The skill is still unmonetized.
You “just start.”
Wix template. Stripe link. $9 ebook. It doesn't go anywhere because nobody packaged the offer, set the price, or designed the launch.
What you actually get.
A working business, built to your skill, ready to operate on day one.
01.The offer, sharpened
We figure out exactly what you're selling, who it's for, and why anyone should buy. This is the part most people skip and it's the part that decides whether the rest works. It's also the part I paid the most to learn.
→ the part most marketing gurus charge $10k to skip02.Pricing that holds up
A pricing structure: anchor, package, payment terms, and a strategy for raising it later without losing customers.
→ stolen from [a six-figure mentor]03.A site that actually converts
One page. Hand-crafted. Copy that sounds like it came out of your own mouth. Mobile-fast. Branded for you.
→ in your voice, not mine↳ sounds easy. is not.04.Launch sequence + playbook
Pre-launch sequence, launch-day plan, retweet strategy, follow-up. You don't guess what to post or when. You execute a script we built together, in your voice. (Want me to write the posts for you? Add-on.)
→ you'll want to wing it. don't.05.The voice
A long call. A lot of questions. Serious ones, playful ones, weird ones. I record it, build a profile of how you actually sound, and write the page so it reads like it came out of your own mouth. You sign off before launch.
→ long call, lots of questions↳ I'll ask what you'd do if this never made a dollar. be honest.06.The handover itself
I show you exactly how the machine works. Change anything you want. Run it yourself, hand it to a VA, or hand it back to me and my team to run it for you. Either way, you own it.
→ no retainer, no lock-in. yours the day it ships.
real numbers, real launch. ask Mike directly if you don't believe it.
Mike Appy.
Cookbook.
Mike's a dad and a veteran with a personality that fills a room. He can cook, really cook. He had the food and the following. He didn't have a product. I built the cookbook into a business and we shipped it. Here's what happened in the first day.
the first 24 hours
to date
(his long-term goal)
Genesis.
My own.
Mike's the client. Genesis is mine. A supplement brand I run as Founder, where I built everything people actually touch. The store. The voice. The comparison engine that prices the competition against us and wins. Same playbook I'd hand you. This one just has my name on it.
& counting
to date
Michael Joseph.
Iron Legion.
Michael's an Army vet and a fighter who trains people in Raleigh. He had the method and he had the clients. What he didn't have was anywhere to point them. The business was his phone. Here's what it is now.
site, book, prices, booking
before we started
But Mike had
an audience.
Maybe you don't. Good. Let's find out if this is for you.
Mike sold 89 cookbooks in 24 hours because a crowd was already watching him. Got a crowd? Good, we point it at something worth buying. No crowd? I won't lie to you. Launch day doesn't turn into fireworks. It won't.
the longer version
No audience means a longer build. And the longer build quietly weeds out the ones who were always going to quit. You learn to sell to ten before you ever sell to a crowd. Mike never had to. Every name you pull in, you own. Nobody's watching while you get it wrong.
Who this is for.
Three clients at a time. I've got my own businesses to run, so this is the part I do because I like it. A break that still feels like work. If we're not a fit, I'd rather say so up front.
You're a fit if
- ✓You're great at something specific. Cooking, training, writing, building, coaching, designing, anything where the skill is real.
- ✓You don't want to spend a year becoming a mediocre marketer just to sell what you already do well.
- ✓You'd rather have an operator hand you a working business than read another book about how to build one.
- ✓You're ready to actually launch in weeks, not “someday.”
- ✓You can text back when something needs a decision. We move fast.
You're not a fit if
- ✗You don't have the underlying skill yet. I package what you've already got.
- ✗You want a 40-page brand bible and a slide deck. Hire an agency.
- ✗You think the problem is the logo. The problem is never the logo.
- ✗You go quiet for days when a decision needs making. This moves fast, and it only works if you can move with it.
- ✗You want a full-time CMO or operator. I have my own businesses to run. Ongoing help is on the table when the fit is right.
Three ways this works.
It starts with a Blueprint. Where it goes from there is one of three.
The Blueprint
My full read on what's possible. The offer, the pricing, the page, the launch, and the tools I use, written down and yours to keep. It's $1,000, and it comes off whatever you build with me next.
No payment until we've talked. The Blueprint comes after the call.
The Handover
I build the business, you own it outright. One time, then it's yours. Almost everyone starts here.
On Call
The Handover, and then I don't vanish. Text me when something needs a decision. A month-to-month arrangement, for as long as it's useful.
PARTNERSHIP
For the few clearly built to scale. Instead of a fee, I take a piece of the business itself, and I stay in it with you, there when it needs me.
Designers hand you a site.I hand you
a business.
There are plenty of phenomenal designers and coders out there. If what you want is a site that wins design awards, go hire one. Take six months. Spend $50k. You'll get something gorgeous. I like gorgeous as much as the next guy. My job is getting your business live and money in your pocket. Pretty can wait.
If what you want is a working business, you're in the right place. Offer figured out. Pricing set. Your voice on the page. Launch shipped in weeks. Someone you can text afterward when you have a question. That's me.
Fifteen years building businesses. $750k+ spent on mentors who taught me the parts most beginners skip. The parts that decide whether a launch goes or doesn't.
Mike was posting his recipes for free. I saw the business in them, built it, and handed it over. Now the road's open for him. Same play works for you.
You bring the skill. I bring the rest. That's the whole arrangement.
yes, the handwriting on this page is mine.
the straight lines are not. i can't draw those. nobody fakes handwriting this bad, and a designer would have made it legible. they make the page pretty. i make you money.
Tell me what
you're working on.
The alternatives are a year of your life learning marketing or a five-figure agency invoice for a site you can't run. You already know how those go.
You sign off on every piece before it ships, in your own voice. Nothing goes live in your name until you say go. And on the Partnership, after the Blueprint, I only get paid when your business does.
